I Have ADHD. I Built Systems That Work for My Brain.
Now I Help You Build Yours.
I’m Sabrina — founder of PurpleLalu, ADHD systems specialist, virtual executive assistant, and single mom of three running a business from Missouri with caffeine, spite, and way too many browser tabs.
The Realization That Changed Everything
I spent a decade as an executive assistant to high-level executives and entrepreneurs. I was good at it — systems, processes, keeping people sane. But then I hit a wall.
I was building systems that worked for some brains, and not for others. I’d design a productivity system, hand it to a client with ADHD, and watch it quietly fail — not because they weren’t trying, but because the system was fighting their brain instead of working with it.
That’s when I realized: I had ADHD.
And suddenly, every system I’d been forcing people into made sense — as a system I’d been fighting against my entire career. The morning routines, the task managers, the “just plan better” advice. None of it was designed for how my brain actually works.
So I stopped designing for “productivity” and started designing for how ADHD brains actually operate. I rebuilt my own systems — real ADHD productivity systems that work with the brain, not against it. They worked. Then I started helping other overwhelmed professionals do the same.
Hi — I’m Sabrina.
I built PurpleLalu because I needed ADHD productivity systems that worked for the way my brain actually operates — and couldn’t find any that did. The usual advice was very cute. Unfortunately, my executive function did not attend the meeting.
Now I work with overwhelmed business professionals and parents in three ways: body doubling sessions for getting unstuck in real time, clarity sessions for mapping out what’s blocking you, and ongoing VA support for people who are ready to stop drowning entirely.
I’m also a virtual executive assistant contractor with BELAY — which means I work inside real businesses every day. I see exactly what breaks, what gets forgotten, and what systems actually hold up when life gets loud.
None of what I do comes from a textbook. It comes from living it, failing at it, rebuilding it, and figuring out what actually works.
Three Ways to Work Together.
One Through-Line.
Everything I do is about building accountability and systems that work with your ADHD brain — not against it. You can start anywhere on this ladder and move at your own pace.
Body Doubling Sessions
60 minutes of focused co-working. You tackle your priority, I stay in the room. No judgment, no advice unless you ask. Just presence and accountability — and usually that’s all it takes to finally get the thing done.
Perfect for: Tasks you’ve been avoiding, starting projects that feel too big, pushing through stuck spots.
Book a Session →Clarity Sessions
60 minutes of focused problem-solving. You bring the mess — decisions, priorities, blockers, anything. We map the path together, and you leave with a written action plan in your inbox within 24 hours.
Perfect for: Overwhelmed by too many priorities, circling the same decision for weeks, need outside perspective before a big choice.
Schedule a Session →Ongoing VA Support
Someone in your business every week. I handle the systems, decisions, and admin that eat your time so you can focus on what only you can do. You stay ahead instead of always catching up.
Perfect for: You’ve worked with me and know this works, you’re ready to scale, you need ongoing accountability and support.
Let’s Talk →I’m Not a Theorist. I’m an ADHD Systems Specialist Building From the Inside.
I have ADHD. I’m a single parent. I’ve failed at every “proven” productivity system. I know what it feels like to be told you’re not trying hard enough when actually your systems are fighting your brain. Here’s what that means for how I work:
Lived Experience, Not Theory
I’m not theorizing from a textbook. I’m building from what I’ve tested, failed at, rebuilt, and actually made work — in my own business and in the real businesses I support as a BELAY contractor.
I Build. I Don’t Just Talk.
No recycled templates. No “here’s what works for everyone.” I build with your specific situation, your specific blockers, your specific brain. And when you need it, I run those systems for you.
Real Business Context
Working inside real businesses as a BELAY VA contractor, I see what actually breaks — follow-ups that vanish, calendars that look fine until they don’t, files living in five places. That shapes everything I build.
The Goal Is Tuesday, Not Screenshots
I’m not here to make your business look organized for a case study. I’m here to make it easier to run on a normal Tuesday when your energy is low and everything feels urgent at once.
Some Things I Actually Believe
About Productivity
A system that works imperfectly is infinitely better than a perfect system you never use.
ADHD is not a productivity deficit. It is often an initiation, consistency, visibility, and recovery challenge.
Shame is the worst possible project manager. Somehow it keeps getting hired anyway.
ADHD productivity systems should reduce cognitive load, not add another dashboard to babysit.
Your chaos is not a personality flaw. It is usually a systems problem — and systems can be rebuilt.
Operations should give you freedom, not more tabs, more apps, and more places to forget what you were doing.
What Happens When the Systems Actually Fit
Not a staged productivity fantasy. The actual results from people who’ve worked with me — with all the tabs still open.
Running a household can be lonely and the day-to-day tasks begin feeling never-ending and undervalued. I have one session a week and it has transformed my routine. What I tackle that week completely changes based on what is causing me the most anxiety. Sabrina has been supportive and her energy makes the whole experience even better.
Becky N. — Stay-at-Home Mom
As a contractor running a business, I hate all the paperwork and always push it off. Until later comes and I needed it two days ago. The body doubling sessions are great and make getting it done easy. I have two standing sessions a month and stay on top of my paperwork instead of drowning in it.
Justin M. — Trades Contractor
Sabrina’s guidance has kept me accountable, and I now have a weekly standing body-doubling appointment with her. Planning according to my energy level means I fight against myself less.
Brett — Body Doubling Client
Sabrina has consistently taken a lot of stressors off my shoulders. She is reliable, keeps me informed on everything she is handling, and pushes back to keep me on track. Her processes have saved me hours of my time and continue to do so.
Derek — BELAY Client
Want to Start Small?
Grab the free ADHD productivity pack first. It gives you practical prompts and simple systems to try before booking a session or choosing a template.
Pick Your Starting Point.
Start with body doubling to feel the difference. Book a clarity session to map out what’s blocking you. Or reach out if you’re not sure what you need yet. The whole point is making the next step feel possible.
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