I Built The PurpleLalu
While Rebuilding My Own Life.
I’m Sabrina Campbell—an ADHD systems specialist, virtual executive assistant, and single mom of three. I help overwhelmed people create structure that works when life is messy, energy is inconsistent, and “just try harder” has officially outlived its usefulness.
I Knew How to Hold Everything Together—Until I Couldn’t
For years, I worked behind the scenes helping executives and entrepreneurs keep complicated lives and businesses moving. I created structure, anticipated problems, remembered the details, and figured out what needed to happen next.
I was good at making things manageable for other people.
Then my family life fell apart.
After eight years as a stay-at-home mom, I was rebuilding from scratch. I had to return to work, learn how to support myself, adjust to sharing time with my three children, and get used to a home that was painfully quiet part of every week.
There wasn’t a neat reset button. There were bills, decisions, grief, responsibilities, and a lot of days when I needed to function whether I felt ready or not.
I also had to look honestly at my own patterns—the things I avoided, the ways I shut down when everything felt equally urgent, and the gap between knowing what needed to be done and being able to make myself begin.
That search eventually led to a late ADHD diagnosis.
The Diagnosis Explained Things. It Didn’t Magically Fix Them.
The diagnosis gave me language for experiences I had spent years interpreting as personal failures.
Why could I manage complicated projects for someone else but become completely stuck on a simple task in my own life? Why did urgency make me extraordinarily capable until it left me exhausted? Why could I build a beautiful system and then forget it existed three days later?
Suddenly, those contradictions made sense.
But understanding my brain didn’t instantly organize my life. I still had to rebuild—only now I could stop treating myself like the problem and start paying attention to what genuinely helped.
I began adapting the skills I had used throughout my career. I made work more visible. I reduced the number of places information could disappear. I created external accountability instead of waiting for motivation to arrive wearing sensible shoes.
Most importantly, I stopped asking, “Why can’t I make myself use this system?” and started asking, “What would make this system easier to use on a difficult Tuesday?”
That Rebuilding Became The PurpleLalu
The PurpleLalu didn’t begin because I had discovered the perfect productivity method.
It began because I needed support that could survive real life: interrupted schedules, inconsistent energy, emotional overload, too many browser tabs, and days when executive function simply declined the meeting invitation.
As I rebuilt my own life and business, I realized other people were struggling with the same thing. They didn’t need another planner making passive-aggressive eye contact from the corner of the desk. They needed practical structure, another person beside them, and systems that didn’t collapse the moment life became inconvenient.
That rebuilding became the foundation of how I work now: practical structure, steady accountability, and hands-on support that can survive real life.
Lived Experience. Real Business Context. Practical Help.
I bring more than a decade of executive-support experience, lived experience with ADHD, and current hands-on work inside real businesses. I know what disappears when everyone is busy, what falls apart when a system asks too much of one person, and how quickly shame can turn a manageable task into a brick wall.
I don’t hand you a recycled template and disappear. I help you build around your actual responsibilities, blockers, energy, and brain—and when you need ongoing support, I help run those systems with you.
The goal is not to make your business look organized for a screenshot. It is to make an ordinary Tuesday easier to get through when your energy is low and everything feels urgent at once.
I’m not an ADHD coach or clinician. My work is practical, operational support—not diagnosis or treatment.
Three Ways to Work Together.
One Through-Line.
Every option adds structure and accountability without asking you to become a completely different person first. Start where the pressure is highest.
Body Doubling Sessions
Sixty minutes of focused co-working. You tackle the task; I provide enough presence and structure to help you begin and keep moving.
Best for: Avoided tasks, difficult starts, and stuck projects.
Book a Session →Clarity Sessions
Bring the competing priorities or decision you keep circling. We untangle it together, and you receive a written action plan within 24 hours.
Best for: Decision paralysis, competing priorities, and unclear next steps.
Schedule a Session →Ongoing VA Support
Consistent operational support for the systems, decisions, and administrative work consuming your time and attention.
Best for: Business owners who need reliable, ongoing help carrying the load.
Let’s Talk →Some Things I Actually Believe
About Productivity
A system that works imperfectly is infinitely better than a perfect system you never use.
Shame is the worst possible project manager. Somehow it keeps getting hired anyway.
ADHD productivity systems should reduce cognitive load, not add another dashboard to babysit.
Operations should give you freedom, not more tabs, more apps, and more places to forget what you were doing.
What Happens When the Systems Actually Fit
Not a staged productivity fantasy. The actual results from people who’ve worked with me — with all the tabs still open.
Running a household can be lonely and the day-to-day tasks begin feeling never-ending and undervalued. I have one session a week and it has transformed my routine. What I tackle that week completely changes based on what is causing me the most anxiety. Sabrina has been supportive and her energy makes the whole experience even better.
Becky N. — Stay-at-Home Mom
As a contractor running a business, I hate all the paperwork and always push it off. Until later comes and I needed it two days ago. The body doubling sessions are great and make getting it done easy. I have two standing sessions a month and stay on top of my paperwork instead of drowning in it.
Justin M. — Trades Contractor
Sabrina’s guidance has kept me accountable, and I now have a weekly standing body-doubling appointment with her. Planning according to my energy level means I fight against myself less.
Brett — Body Doubling Client
Sabrina has consistently taken a lot of stressors off my shoulders. She is reliable, keeps me informed on everything she is handling, and pushes back to keep me on track. Her processes have saved me hours of my time and continue to do so.
Derek — BELAY Client
Not Ready to Book Yet?
Grab the free stuff first. Practical prompts and simple systems you can test before you spend a single dollar — if it actually helps, you’ll already know this works before you ever pay me.
Ready When You Are.
Choose the kind of support that matches what is stuck right now. You do not need to have everything figured out before you begin.
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