Dedicated Executive Support,
Built Around Your Business
Not a generic package. Not a shared inbox assistant. A real, experienced virtual executive assistant who learns your business, understands your priorities, and handles the operational load so you can focus on the work only you can do. This is what ongoing support looks like when you’ve already tested body doubling or clarity sessions and know you’re ready to scale.
Executive Support That Actually Fits How You Work
Every business is different. Every executive is different. A good virtual assistant does not show up with a fixed list of tasks and call it a day — they learn how you operate, what falls through the cracks, and where your time is being eaten alive.
I have worked inside enough businesses to know that the problems are almost always the same: too much in your head, not enough in a system, and never enough hours in the day to fix it.
What Your Virtual Executive Assistant Handles While You Focus
Every engagement is scoped to what you actually need. Here is what I bring to the table — not everything will apply, and that is exactly the point.
Calendar Management
Schedule coordination, meeting prep, travel logistics, and making sure your week does not become a back-to-back ambush with no time to think.
Inbox Management
Triage, prioritization, drafting responses, and building the systems that keep your inbox from becoming a second job.
Project Coordination
Oversight and communication across active projects so nothing falls through the cracks while you are focused on the work that matters most.
Financial Admin
Accounts receivable, accounts payable, expense tracking, and keeping the financial side of your business from becoming a pile of things you will deal with later.
Systems and SOPs
Building the documentation, workflows, and repeatable processes that mean you stop re-explaining the same things and start running a business that does not depend entirely on your memory.
Client Communication
Follow-ups, check-ins, scheduling, and making sure your clients feel taken care of even when you are deep in the work and not watching your inbox.
Digital Organization
Files, folders, shared drives, and the digital archaeology project that is your current storage situation. Clean, organized, and findable in under thirty seconds.
Workflow Automation
Identifying repetitive tasks and building automations that eliminate them — using tools like Zapier, Notion, and the rest of your existing tech stack.
Whatever Else Breaks
Every business has its own specific chaos. If it is operational, administrative, or organizational and it is eating your time — it is worth talking about.
From First Call to Fully Supported
Schedule a Consultation
We talk through where you are, what is breaking, and whether working together makes sense. No pitch, no pressure — just an honest conversation about what you need and whether I am the right fit to help.
Scope and Proposal
Based on our conversation I put together a custom scope of work — what I will handle, how we will communicate, and what the engagement looks like. No generic packages, no guessing at what you need.
Onboarding and Systems Audit
Before we dive into the work I learn how your business actually operates — your tools, your workflows, your communication style, and where the biggest gaps are. This is where the real picture emerges.
Ongoing Support
Regular communication, proactive follow-through, and the kind of support that means things actually get handled — not just acknowledged. You stay informed without being buried in updates.
You’re Ready for Support When Any of This Sounds Familiar
The Overextended Executive
Your calendar is full, your inbox is a disaster, and you are personally handling things that should have been delegated six months ago. You need someone who can step in and take the wheel on the operational side.
The Solo Business Owner
You are building something real and doing everything yourself. The work is excellent. The admin, follow-up, systems, and organization behind it are being held together by memory and optimism.
The Growing Entrepreneur
You have outgrown doing everything yourself but are not ready for a full-time hire. You need experienced, reliable support that scales with what you actually need — not a fixed package you have to grow into.
The Professional Who Needs a Second Brain
You are excellent at what you do. The operational side of your life — the scheduling, the follow-up, the organization, the things that keep slipping — needs someone dedicated to making sure it all holds together.
Sabrina has consistently taken a lot of stressors off my shoulders. She is reliable, keeps me informed on everything she is handling, and pushes back to keep me on track. Her processes have saved me hours of my time and continue to do so.
— Derek, BELAY executive client
My life was a complete mess before bringing Sabrina on. She quickly evaluated my needs and built systems from the ground up that made keeping up easy. She has saved me countless hours and gave me a solid foundation so I can continue to grow.
— Erica S., personal assistant and operations client
Not sure if ongoing VA support is what you need right now?
Start with a Body Doubling session ($50) to feel what real focus and accountability looks like. Or book a Clarity Session ($97) to map exactly what’s blocking you and leave with a written plan. Both are natural stepping stones to ongoing support when you’re ready.
What You Want to Know Before You Book
How is this different from hiring through a staffing agency?
When you hire through an agency you get whoever they assign. When you work with PurpleLalu you get me — directly. I learn your business, your preferences, and your communication style. There is no handoff, no replacement, and no starting over.
How do you price your VA services?
Packages start at $1,200/month for 10 hours of dedicated support. Every engagement is scoped individually after our consultation because every business is different — you’re not paying for hours you don’t need.
What tools and platforms do you work in?
Notion, ClickUp, Zapier, Google Workspace, Microsoft 365, WordPress, Slack, Zoom, Cal.com, and more. If you are using something not on that list we can talk about it — I pick up new tools quickly.
How do we communicate day to day?
That gets scoped in the onboarding process based on your preferences. Email, Slack, a shared project management tool — whatever fits how you already work rather than adding a new system to manage.
What if I just need help figuring out where to start?
Start with a $50 body doubling session to feel what real accountability looks like, or a $97 clarity session if you need to map out what’s actually broken before committing to anything ongoing. Both are designed to be useful on their own — and both naturally lead here when you’re ready.
Stop Running Your Business on Memory and Willpower Alone.
You’ve already proven you can do it all yourself. The question is whether you want to keep doing it that way. Let’s talk about what ongoing support actually looks like for your specific situation.
Or start even smaller — book a body doubling session for $50 →